In this industry Christmas season starts now for us. We prepare all of our resources, equipment and energy to be ready for the Spring and Summer season.
This year is no different, but with a twist. We have had to rethink what the landscape customer wants, values and who they want to work for them. I have spent a great deal of time researching and talking with previous clients, new clients and friends to learn the "landscape" of consumer confidence is much different than years gone by. Consumers budgets are not seemingly endless as the equity line years. People really are scrutinous as to who they want. They want honest, trustworthy and accountable contractors who they can rely on to do what they say they are going to do.
They need the confidence that the investment they are making will return in increased value and a "need" is met for the dollars laid out. So I have taken to heart, again, to make a little less, be up front, honest and forthright as where the dollars are going. Be there on time or a little early and don't BS anybody.
Recently, I attended a local Home and Garden show and discovered there are still good prospects out there, if you take the time to talk and offer a value they are looking for. That is my goal for this season and beyond. I have dismissed the glutney way of thinking, as many people had 10 years ago.
It is a wonderful season upon us and I hope a season of cautious optimism and prosperity.